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"Consumers want flexibility with respect to what they can do with
music once they purchase it, and we want them to have that
flexibility, which is why we're pleased to offer our artists' music on
Amazon MP3," said Michael Nash, senior vice president, digital
strategy and business development for Warner Music Group.
"Our customers are delighted with our DRM-free MP3 service," said Bill
Carr, Amazon.com vice president of digital music.
Another one of the best arguments why this law isn't required, and may turn out to be quite harmfull. Now that the market is self-regulating a new law encouraging the wrong thing comes into effect. Despite that good news, which is a few days old btw. it's not all nice now. I'll explain to you why.
1) If you want, as a enterprenteur, to create a music store and sell DRM free music, you can't. You won't get that deal out of the Labels, end of story. The _only_ ones getting that deal are selected distribution giants, and the labels milk them for all it's worth. So the only alternative which you _can_ get is contracts from the labels which _require_ you to do DRM, still! You know it's now everybody's the good guy, but if you just knew what goes on backstage you'd see red.
2) The usual business model, about which we're talking here, is Pay Per Download. And already last year, the industry declared this model dead. They're basically not interested anymore, they've been bussily forging new alliances and making new contracts for the new hot business model called "subscription", otherwise known as "all you can eat". It's a business model that's really important, too, because, say you buy a 160gb iPod, and you fill it say with content from iTunes, you've just spend in the order of 40'000 - 120'000 dollar for the content alone... However, this new and exciting business model means that you get all you can eat, but when your subscription period runs out, and you do not renew it, you can't play your music anymore. Of course this courtesy is brought to you by, you guess it DRM, DRM and DRM again.
So if you think all is rosy now, think again.
On Jan 4, 2008 9:26 PM, Julien <pierrehumb...@gmail.com> wrote:
> "Consumers want flexibility with respect to what they can do with > music once they purchase it, and we want them to have that > flexibility, which is why we're pleased to offer our artists' music on > Amazon MP3," said Michael Nash, senior vice president, digital > strategy and business development for Warner Music Group.
> "Our customers are delighted with our DRM-free MP3 service," said Bill > Carr, Amazon.com vice president of digital music.
Just in case you missed my point: they apparently think it's a good
idea to market their stuff as being DRM-free. To me, that means that a
lot of their customers are aware of what DRM is and why they should
reject it.
I didn't miss your point, I'm just pointing out to you that when they say:
"yeah our customers love DRM free and we're going to give it to them!" what they mean is: "until we've figured out how to screw you over better, we'll play Mr. nice guy." and what they do is: _Everybody_ except Apple and Amazon have to continue to sign term sheets with the labels in order to get content, that require them to continue doing _only_ DRM stuff.
And the figuring out part is actually easy to do, they'll just hold PPD prices artificially high and come with really "reasonable" subscription model, which, unfortunately, will require you to "gulp their DRM shit".
So, the good news is that the majors are starting to understand that
DRM is a bad thing. The bad news is that they still don't understand
how it should work. Which is not a surprise.
To get back on topic: I'm not convinced that the return of DRM-free
music was caused by people who don't understand what DRM is. Yes,
*some* people care about DRM. I do. Some of the people I know do. But
most people don't.
Now let's see how much time they will wait before removing DRM on
*video* media, such as Blu-Ray or HD-DVD...
On Jan 8, 2008 4:48 PM, Olivier Bruchez <olivier.bruc...@gmail.com> wrote:
> Now let's see how much time they will wait before removing DRM on > *video* media, such as Blu-Ray or HD-DVD...
My guess is never. They'll keep inventing one DRM encumbered format after the other, because there's nothing forcing them to abandon this silly quest. That is, unless we, the customers, explain to them, in law, that we don't like this kind of stuff, that we think we'd have better, cheaper and more versataile content without it, and that we won't tollerate silly ideologies screwing economy for the rest of us.
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